Snesla is the thing in plain sight you were trained not to notice. Not hidden. DISPLAYED. The name over the door you've read a thousand times and never once questioned. The miracle you were told to marvel at so you'd stop asking who's paying for it, and who's paying the price.

Fifty years ago the Discordians had a word for it — fnord — the one your teachers made invisible, the one that sits in the news making you afraid without telling you why. That was theirs. This is ours, and it's for now.

It's a name you worship, said wrong on purpose. Marvel, mangled — because the truest thing you can do to a miracle brand is take the shine off it and see what's left. Say it out loud. It sounds daft, doesn't it. Good. That's the point. It's meant to itch.

ONCE YOU'VE CLOCKED ONE SNESLA,
YOU SEE THEM EVERYWHERE.

That isn't madness. That's your eyes coming back on.